Life Badlo Boss' with HCL TalentCare's transformational programs for graduates and engineers

HCL TalentCare, the global talent-solutions venture from HCL Corporation has launched a print and digital advertisement campaign called “Life Badlo Boss”. The campaign amplifies HCL TalentCare’s goal to bridge the skill gap and transform graduates and engineers with additional skills that prepare and align them for effective employment in top notch enterprises in IT, Banking, Insurance and Healthcare sector.

Ideated and conceptualised by Chennai based ‘Life Badlo Boss’ or ‘Life Maathu Boss’ (Tamil) captures the transformation journey of young graduates and engineers looking for a job to becoming seasoned and trained professionals well placed in career. These graduates and engineers will undergo a 6 -month all residential transformational programs from HCL TalentCare called The Young Engineer Program (YEP) or the Young Graduate Program (YGP). These flagship programs from HCL TalentCare prepare graduate and engineers to be Job Ready with 3 months of rigorous training at the Hyderabad and Chennai campuses and 3 months of on job internship for honing the student’s practical skills.

Launching the campaign Vijay Iyer, Chief Business Officer, HCL TalentCare said, “Several studies indicate that a large proportion (upward of 75%) of new college graduates do not possess the skills required to be readily employable in roles for which they seek to be hired. HCL TalentCare addresses this skill gap and plans to develop a large pool of talent for specific entry-level roles in industry delivering ‘Productivity-On-Arrival’. ‘Life Badlo Boss’ is all about this transformational journey that a student undergoes with us at HCL TalentCare.’’

Commenting on the media plan of ‘Life Badlo Boss’, Sharad Haksar, CEO, 1pointsize said, ‘’The artwork in English has been rolled out in key national dailies across target markets in North, West and South while the Tamil version will be featured in regional publications of Tamil Nadu. In the second phase we will target other educational hubs and pockets in Andhra Pradesh, Karnataka and Orissa.’