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Life OK alters programming with all new Pukar!

Continuing to follow its policy of offering differentiated content to the viewers, Life OK launches yet another show based on the quest of a son to get back the love of his father.

While the responsibility of serving the nation is one side, the shows titled ‘Pukar- Call for Hero’ takes us through the journey of a man finding his way back to be in his father’s arms. This is a story of a soldier whose responsibility does not only limit to his country and his family but also to the common man, for it is he who rises above all odds to be recognized as people’s hero and a savior against a tyrant ruling a city.

Taking show themes that deal with societal issues and concerns weaved with personal and emotional conflicts; Life OK has in the past presented shows like Shapath, Mahadev and Saavdhan India, channel custodians mention that they are taking experimentation to a new level with Pukar. Launching on 24th November, Pukar replaces Tumhari Pakhi and is a bi-weekly airing on Monday and Tuesday at 8.30 pm.

Sharing the basic idea behind the show, Ajit Thakur, FVP and GM at Life OK said, “The aim of getting a show like this was to give the viewers a different style of action rarely explored on small screen. The dynamics of father- son relationship is very rarely touched in the Indian television. With the plot, characters and locations, the viewers can look forward to different kind of content twice a week promising to be thrilling and entertaining”.

Altering the time slot and programming strategy a bit, Thakur explained that from 24th November every Monday and Tuesday Pukar will be aired from 8.30 to 9.30 and Laut Aao Trisha will be aired on the same time slot for the following days (Wednesday to Friday). “When the approach of the show is unique and different we thought why not air it on a different time slot. The initial plan was to get the show on weekends but then we felt that the show would have lost its charm because weekends are always packed and we have a lot of other shows hence we thought lets experiment this bi-weekly format”, he added. 

A finite series, 10 episodes out of 24 episodes have already been shot in locations like Manali, Mumbai, etc. Thakur also said that if the show does well, the channel may think on getting another season of Pukar with some more twist and turns.

In association with Vipul Amrutlal Shah, another differentiated factor of the show is Raj Babbar who plays the father in the show. While this marks his debut on TV, actor-turned director Deven Bhojani will be co-directing the show with Shah. While Bhojani is known for his comic timing, this is the first time that he will direct an action series. We also learn that the show gets its might right with Allan Amin being the action director.

On the marketing front, Thakur said, “Since the show is focused on the army men, we have planned to take the cast to the army cantonments in Lucknow and Kanpur to preview the show. Also apart from this, the channel is airing one-minute promos instead of a 20 or a 30 second one with an aim to make the channel’s presence felt quite differently among its viewers.”

Touted to be ahead of its league, the premise of the series revolves around Major Rajveer Shergill (Rannvijay Singh), a soldier known for his valour caught between his inhibitions and his tumultuous life. While trying to earn his father’s love (Raj Babbar), in a sudden turn of events, his brother goes missing. Amidst all this chaos Rajveer's solitude, finds company in his childhood sweetheart, Aarti (Adah Sharma) who is his only support and stands by him.

When the country needs a solider like him, an adamant Rajveer steps out on a quest to find the culprit responsible for his missing brother. What unveils is a whirlpool of crime, corruption and a tyrant ruling in the garb of a business tycoon (Prashant Narayanan). Rajveer takes the onus of not only bringing back his brother but also swears to sweep away the evils of the society for common man’s sake. The fight which was personal becomes his fight for the people.  

Embarking on a journey, Rajveer is torn between his duty on the border, the burden to get his father’s love back, care for a brother and the responsibility of protecting the common man thus unfolding the story of the ultimate hero.

Brimming with action, thrill, suspense, emotions and romance, the show is set to astound the viewers with its fast-paced storyline, never seen before stunts and gripping drama. By Aanchal Kohli | Twitter: @aanchalkohli


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