'Life OK' betting big on digital; all set for a live online concert!

Recognising the importance of youth, the brand will be launched via a week long digital engagement plan and the biggest online concert ever with an 8 hour long Life OK Rockathon exclusively for the web.

Be a part of a never before online carnival to mark the launch of 'Life OK', a brand new entertainment channel that celebrates life. Eminent rock bands and artists will jam it up only for the web audience to present to you the new TV channel on 18th December from 12 noon-8 pm.

Catch Shankar Ehsaan Loy, Euphoria, Agni, Shaa'ir and Funk, Indus Creed in best of their form as they come together for the Mahadev rockathon to launch the new 'Life Ok' channel. What's more? The musical duo of Salim Sulaiman, Kailash Kher and the talented Shilpa Rao will also enthrall the audience in this never before web concert.

Your chance to catch The Biggest Online Concert. Live, with a dash of live performances, stand-up comedy, the new channel - Life OK's shows' snapshots and much more... So lock your date, December 18th se life hogi OK!

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