Life OK gears up to host the 21st Annual Life OK Screen Awards
Life OK is all set to flag off the year 2015 with Bollywood’s most credible awards show property - 21st Annual Life OK Screen Awards. The channel acquired the rights to air Screen Awards last year and it is the second consecutive year when Life OK will host these prestigious awards. The on-ground event will take place in Mumbai in January 2015 and will have a stellar line-up of some of the biggest names in Indian Cinema along with the Badshaah of Bollywood- Shah Rukh Khan.
Speaking about the association with Screen, Life OK’s spokesperson says, “Life OK Screen Awards was the most successful Awards property of last year. It clocked 9 TVM and was the highest rated Award show of the year 2014. This year we aim to take it several notches higher in entertainment.”
George Varghese, CEO, The Indian Express Group says, “Screen Awards are the industry's most coveted awards, since they are built on credibility, honesty and integrity, recognizing the best on merit. We look forward to our partnership with Life Ok for the second consecutive year, in making Screen Awards a successful event this year as well.”
21st Life OK Screen Awards promises to be an entertaining night with the top actors from Hindi and Marathi Cinema coming together to celebrate and felicitate their very own.