Life OK grows by 5 GRP's, inches closer to COLORS
The latest Life OK Rating Report for Week 18’14 (27th Apr- 03rd May’14) indicates that the channel has strengthened its position, is the only Hindi GEC to grow by 5 GRP and has overtaken Colors in terms of viewership reach.
Life OK recorded a GVTM of 360 TVM (last week 350 TVM) and is inching closer to Colors. Its weekday 4 weeks average reach is ahead of Colors with (45.7% vs. 42.6%), and marginally behind Zee at (46.4%). Weekday prime time (1900 – 2330hrs) weekly reach too is ahead of Colors (4 week average Life OK 28.1% and Colors 27.9%). Also to be noted is that Life OK is at par with Zee in CS M 15+ ABC and marginally behind Sony.
Life OK's shows Tumhari Pakhi recorded 2445 TVTs (2585 TVTs); Ek Boond Ishq - 2364 TVTs (2324 TVTs), Savdhan India - 2480 TVTs (2153 TVTs) ; Adventures of Hatim – 2141 TVTs (last week 2364 TVTs) and Shapath - 2852 TVTs (last week 2546 TVTs).
Among its fiction shows, Life OK's Ek Boond Ishq and Tumhari Pakhi are at 12 min + TSV.