Life OK on a quest to find 'Hindustan ke Hunarbaaz'

Life OK is once again geared to create ripples on Indian television with an innovative take on reality programing in its latest show - Hindustan Ke Hunarbaaz. The show that will be guided by a ‘NO-COMPETITION, NO-TEARS’ principle, promises to be a one-of-its kind, complete family entertainer. The innovative reality series will embark on a journey to find the hidden talent in children across India and boasts a proud tagline – ‘Harr Bacha Hai Khaas’.  Bollywood diva Sonali Bendre and ace choreographer Terence Lewis will feature as ‘Cool Gurus‘ on the show.

Based on Life OK’s guiding philosophy ‘Cherish what you have,’ the show resonates the belief that every child is distinctively versatile and talented. Hindustan Ke Hunarbaaz will act as a ready platform for all the participating children to harness their special skills in a format that’s devoid of any performance pressure. The show that premiers on 22nd October at 7 PM, travels across the vast Indian terrain to scout for talent that has long remained hidden in the confines of four walls. Participating children will showcase their talent without any inhibitions of being judged,  bringing out the best in them and making each and every one a winner in a unique way! Sonali Bendre and Terence Lewis will constantly encourage these kids and mentor them throughout.

Commenting on this novel show, Ajit Thakur, General Manager, Life OK said, “Hindustan ke Hunarbaaz is a first-of-its kind show that doesn’t promote the idea of competiveness among children but instead hones their skills. It’s a TV series that splendidly celebrates talent. This show is a natural extension of Life OK’s mantra that promotes striving for more but without ignoring the pleasures of everyday life. We’re confident that the audience will continue to appreciate our efforts in providing a wholesome entertainment experience.”

Bollywood beauty, mother and cool guru, Sonali Bendre believes that it is important to recognize and nurture every kid’s talent. “I am extremely delighted to be a part of Hindustan Ke Hunarbaaz; which unique in several ways. The show is well-intentioned and aims to foster support and encouragement,” she said.

Ace choreographer Terence Lewis believes that is essential to boost a child’s confidence at a young age. “Every kid is special and possesses hidden talents. It is vital to highlight the strengths to instill confidence in them. Hindustan ke Hunarbaaz is a brilliant new concept that will bring to the fore special talents of millions of kids.”

Be it Malkhamb or magic, martial arts or sand art, singing folk songs or instrumental music, Hindustan Ke Hunarbaaz welcomes all children with open arms. Hindustan Ke Hunarbaaz, premiers on 22nd October at 7PM on Life OK and continues on as a special series from Monday – Friday at 7 PM & 9 PM.


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