Lifelong Online appoints Milind Soman as Brand Ambassador for Fitness

Lifelong Online, a digital first consumer durable brand today announced its partnership with Milind Soman as the brand ambassador for its Fitness category. Milind Soman who is an avid fitness promoter, an Indian supermodel, actor and film producer, will be endorsing the complete range of fitness products by Lifelong Online, such as treadmills, Air bikes and other home fitness equipment.

Alongside announcing the partnership with Milind, the company also launched four new models of exercise bikes called the Air Bikes. These new Air Bikes are ergonomic in design and are made to suit the modern day needs of India consumers, motivating them to start their journey towards a fit and healthy life in the comfort of their homes.

They come equipped with superior features like comfortable back support, firm grip handle, adjustable foot strap, two-way adjustable seat and digital display, which makes exercise stress-free like never before. Moreover, there is free Installation assistance for a hassle less installation process. 

At present, Lifelong’s product portfolio for fitness category includes – various models of treadmills, air bikes, home fitness equipment such as Steppers and other exercising bikes like Mini Paddle Bike, Exercise Belt Bike and Spin Bike.

On this, Bharat Kalia, CEO and Co-Founder, Lifelong Online said “With the launch of these new Air Bikes and partnership with Milind Soman our aim is to encourage people to adopt a healthier and better lifestyle. Milind is one of India’s most followed fitness icon and this partnership gives us the opportunity to reach out to all his followers and create visibility for Lifelong Online as a brand and its offerings. Just like how Milind inspires millions of people in the country to have a fit and healthy life, Lifelong’s Fitness range also aims to inspire people in building their stamina right from the comfort of their homes. Therefore, our vision is to provide consumers with products that are designed to make their life easy and convenient and with the new Lifelong Air Bikes people can now start their journey towards fitness in the convenience of their homes.”

On the same Milind Soman expressed “I am extremely happy to partner with Lifelong Online as the brand ambassador for the Fitness category. We share similar beliefs of encouraging people to adopt a healthy lifestyle and lead a more balanced life. With this partnership I am looking forward to work with the Lifelong team to promote some of their best fitness products which are designed specifically to help consumers start their fitness journey right from their homes. ”

The four new models of Air Bikes are available on and


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