Lifelong releases video with Milind Soman

Lifelong Online, a digital first consumer durable brand today released a video highlighting the importance of fitness and exercise,featuring MilindSoman, a fitness enthusiast, supermodel, actor and film producer.

The video was conceptualized and created with the idea of motivating and encouraging people to adopt a healthy lifestyle and stay fit at all times. It starts with some extremely stimulating words such as - “every day is a new beginning and the first few steps are always the most difficult”.

The video draws inspiration from the importance of exercising. It showcases a scene from Milind’s life, where he wakes up to an alarm and begins his day with a run on a treadmill, followed by cycling using a stationary bike, skipping a rope, along with many other exercises.

Through the thought provoking video, Lifelong and Milind, together, are inspiring and encouraging thousands of people to keep up with their workout routines even as the Lockdown continues and not give up even if times are tough.

On this, Bharat Kalia, CEO and Co-Founder, Lifelong India, said, “At Lifelong, we believe that staying fit is a way of life, and today, innovative affordable products, information and technology have brought fitness to our living rooms and enabled us to take charge of our health. Every individual should start this journey towards their wellbeing. It is the best gift we can give to ourselves.

Milind is a fitness icon and it is our shared values and outlook towards a healthy lifestyle that has brought us together. We hope to bring cutting edge fitness products to every Indian home and build a strong community of enthusiasts together and I believe we can’t have a better ambassador than Milind Soman to advocate this cause.”

On the same, Milind Soman expressed, “Every individual’s idea of fitness and a healthy body is absolutely different, however, something that is required for both and cannot be eliminated is regular physical exercise. Through the video I would like to say that even when times are tough, when we cannot step out for a run or visit the gym, exercise must continue. I believe that our fitness journey can start at home with the right amount of willpower, exercise that we enjoy and equipment that is appropriate for that exercise.”

The campaign was executed by Delhi based production house - Motif Global, spearheaded by ad-film maker & photographer Vivek Kunwar. He further expressed “Milind's cult following among fitness conscious Indians and Lifelong's commitment to make fitness equipment available to all is as good as it gets. This campaign is certainly going to help Lifelong build a stronger connect with its target audience".

Earlier this year, Milind Soman was also appointed as the brand ambassador for Lifelong’s fitness category.