Lifesight Partners with Httpool to expand presence in APAC
Httpool and Lifesight are pleased to announce the appointment of Httpool as Lifesight's official ad sales partner for India, Indonesia, Malaysia and Thailand. With Lifesight’s real world intelligence platform, brands and agencies can leverage massive data and insights on over 500 million connected consumers in APAC. With its highly accurate interests based audience data and its industry leading independent footfall attribution solution, Lifesight is leading efforts to reach, engage and measure consumers’ like never before.
"The consumer journey is getting increasingly more complex with ever changing digital and physical world behaviours, making it difficult for marketers to make strategic marketing spend decisions. That’s why it’s our mission at Lifesight to empower the brands and agencies within the APAC market to achieve better targeting and measurement capabilities powered by unique insights from its millions of consumers. Lifesight helps brands connect with a highly engaged audience in the right place at the right time." said Tobin Thomas, CEO of Lifesight“Partnering with Lifesight in India, Indonesia, Malaysia and Thailand will enable brands to unlock deep people and places insights at scale with an unparalleled holistic view to make better business decisions and optimise ad spends. As an official ad sales partner, we will allocate dedicated teams, provide access to the local media agencies, brands and native advertisers, develop specialised solutions and support them from marketing, ad sales to billing,” said Amit Gupta, Managing Partner, Httpool India.
This partnership is an important step for Httpool in SouthEast Asia. With offices in Indonesia, Malaysia, Myanmar, Cambodia, Hong Kong, Bangladesh and India, Httpool provides brands and media agencies support, technology and access to its most relevant global and regional media partners in order to assure they achieve their business and marketing objectives. Adding Lifesight to Httpool product mix further strengthens its support to brands, agencies and advertisers with the best solutions and helps them make the most of their digital campaigns.