Lifestyle tech brands Noise refreshes visual identity

Gurugram based technology brand Noise unveils the results of its rebranding exercise to highlight its renewed focus on lifestyle tech products for Indian consumers. The logo, new wordmark and branding go live today.

Five years after the brand was started, Noise is now one of the leading players in the Indian wireless earphone and smart wearable space. The company is unveiling its new visual identity; a more contemporary look that better reflects the evolution of Noise, its products and its customers.

The move is part of an extensive branding overhaul, designed to make Noise products, packaging and communications look much more modern and instantly recognisable, with a vivid, high contrast colour palette and a crisp new font with improved legibility.

Star cricketer Rohit Sharma and actress Nora Fatehi have also become the first brand ambassadors for Noise.

“Our new brand identity is a reflection of the youth, the vibrance and the bold attitudes of our brand and our customers. Our mission has always been to enable access to technology, enhance lives with joyous experiences and empower people to follow their passions. Our new visual language going forward will be much easier for everyone on #TeamNoise to understand as well as identify with” said Gaurav Khatri, Founder at Noise

Founded in 2014, Noise was started when founders Amit and Gaurav Khatri saw the wireless revolution coming; they became one of the first Indian brands to offer truly wireless earphones in the Indian market. Within just 2 years, Noise has become one of the best players in the wireless earphones and smart wearable space in the Indian market. The company has done this with a combination of aggressive pricing, stylish designs and compelling features that Indian consumers are really looking for.


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