Lights Camera Lingerie – Zivame presents The Grand Lingerie Festival

If 2020 were a movie, it would surely be a flop! But wait, not so fast! A little birdie tells us that Zivame – India’s largest intimate wear destination is here to save 2020 with the biggest blockbuster yet- The Grand Lingerie Festival- to provide consumers with loads of entertainment and fun.

It’s time to throw away the villainous frumpy old Bras and start your love affair with the heroes of the hour- the trendiest and the most comfortable intimate wear in town at The Grand Lingerie Festival.  The campaign showcases superstar Bras, romantic Nightwear, dhamakedaar Activewear and so much more in true movie style where you will get to witness heroes in the form of Zivame’s products who will defeat villains in the form of problems like sagging, bad fit and poor fabric.

Speaking about the campaign, Khatija Lokhandwala, Head- Marketing Zivame, said, “Consumers have been deprived of big events like movie launches, award shows and reality TV due to the ongoing pandemic. They are looking for something to celebrate and be a part of, in the absence of any avenues of entertainment this year. Therefore we have built The Grand Lingerie Festival as the biggest entertainment of the year- an event that consumers can be a part of with their friends and families. An event in which they celebrate by shopping their hearts out on account of the huge range of styles, attractive discounts, and fun games and contests.