LIMCA Book of Records recognizes MiD DAY for its house parties

India's leading Afternooner MiD DAY achieves yet another feat; Enters the LIMCA Book Of Records 2010.

MiD DAY has been awarded this great honour for organising and executing 123 house parties on the eve of T20 finale on 25th April 2010. The event was titled MiD DAY Happy Hours @ Home and was sponsored by Foster's Art of Chilling.

These 123 house parties were organised across the city of Mumbai ' from Colaba to Borivali from Fort to Thane and Vashi. Yummy food, free-flowing beer, action packed cricket match and friends and family to cheer truly defined the mood of Foster's presents MiD DAY Happy Hours @ Home parties.

Foster's presents MiD DAY Happy Hours @ Home parties was a simple contest in MiD DAY wherein readers were asked to participate. Lucky winners would win a fully loaded party at their home. Apart from contest winners, celebs like Koena Mitra, Aftab Shivdasani, Ruslaan, Sherlyn Chopra, Saajid-Waajid and others too hosted these parties for their friends and had a great time

Says Manajit Ghoshal, MD & CEO MiD DAY Infomedia Limited, "It truly is heart warming to receive such an honour. MiD DAY constantly strives to deliver clutter breaking initiatives and experiential properties to drive the brand message not for itself but also for its partners and to be awarded by Limca Book of Records is beyond doubt a testament to that"

Adds Neville Bastawalla, Head Marketing, MiD DAY Infomedia, "MiD DAY Marketing initiatives have always been well appreciated both by its partners and trade. Our efforts have been to create new benchmarks and break those in the following year. We have won over 12 international accolades for our brand properties in the last 3 years. A Limca Book of Records for our Happy Hours @ Home brand property has humbled us and motivated us to deliver more"


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