Limca’s new campaign focuses on the spirit of not giving up

Building on the Chor-Police ‘Phir Ho Ja Shuru’ campaign, Limca has further extended its campaign by introducing another TVC under the same tagline. The new ad campaign focuses on the spirit of not giving up and starting all over again after a physically exhausting task.

Conceptualised by Rajdeepak Das of Leo Burnett, the film has been directed by Nitin Parmar and produced by the production house - Equinox Films.

Taking consumer engagement to the next phase, the TVC also introduces its promotion – ‘Limca jahaan, recharge wahaan’. Open to individuals residing across India (except in the state of Tamil Nadu), the offer allows 10 lucky winners to win mobile recharge up to Rs 1,000.

Emphasising on the spirit of being game enough to start all over again, the campaign revolves around the rejuvenation of a physically exhausted individual with Limca and getting a free mobile recharge, thus highlighting Limca’s act as a saviour on both counts. The TVC showcases a young traveler trying to locate a guesthouse in a remote hill station and as he is about to receive directions to the guesthouse he runs out of balance in his phone. The exhausted traveler with a heavy luggage reaches to a hill top. The Limca in his bag then comes to his rescue by providing refreshment along with a recharge of Rs 1,000.

Starting from August 1, 2016 and running till September 14, 2016,  Limca is not only offering refreshment to its customers but also giving them a chance to win a mobile recharge through ‘Limca jahaan, recharge wahaan’ promotion. To participate in this offer, customers will have to send the 10 digit unique code printed behind the label of Limca PET bottle via SMS to 9220111222. The selection criteria will be through a computerised random selection where 5,000 winners will be chosen every day during the Promotion Period.

The recharge amounts include Rs 20, Rs 50, Rs 100 and Rs 1,000. Also, one person is not eligible to win more than one prize on a given day on which the offer is valid.

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