Linc Pen inks deal with Katrina Kaif to endorse Uni-ball pens

Uni-ball Pens, manufactured by Mitsubishi Pencil Co, Japan and marketed in India exclusively by Linc Pen & Plastics Ltd. today announced Bollywood actor Katrina Kaif as their brand ambassador. This is the first time that Uniball has opted for a celebrity brand ambassador to endorse its products.

Deepak Jalan, Managing Director, Linc Pen & Plastics Ltd, while speaking on the occasion, commented, "The decision to take Katrina as Uni-ball brand ambassador is based on the fact that she has a great connect with the urban youth of our country, which is basically where our brand focus is. For a pen that is largely aimed at college students and young working professionals, Katrina will definitely infuse fresh energy and vivaciousness."

Uniball has been growing steadily at about 20% per annum and this association with Katrina Kaif is sure to boost both the brand value and its growing customer base.

Uni-ball's tie up with Katrina will mark her entry into the territory of hi-tech writing instruments. Speaking of the tie-up, the leading actress said "I'm excited about being the face of a youthful, high-quality international brand like Uni-ball which I have personally grown up with in UK; and I particularly love Uni Jetstream, which I think, is the smoothest pen in the world. I seriously believe that today's youth need to get back to exploring their creativity by penning their thoughts not just on the internet but by putting pen to paper'.

Uni-ball, whose products range over a number of varieties ranging from Rs 30 to Rs 200, will soon be launching a multi-media campaign featuring Katrina.