Linc Pen's new TVC: Zindagi Judi hai Linc Se, a memorable and inspiring film

We have all treasured our set of Pens whether its been for wooing our loved ones or to rustle up answers for scraping through our exams. Even the most emotional and memorable day is also named after the most low ticket thing, PEN DAY, wherein all your friends write something about you on your shirt. The best gift to your father or to your best friend is a pen again. As we grow in age and stature our collection of pens also grows.

A beautiful narration is well depicted in the new TVC "Zindagi Judi hai Linc Se" of Linc Pen.

On asking about the brief to the agency , Deepak Jalan, Managing Director - Linc Pen said, "Pens are something which a person uses throughout one's life. There is no age limit of using a pen."

Executing the idea through the TVC, with a hummable tag line, "Zindagi Judi hai Linc Se", Linc pen has rolled out its new advertising campaign featuring Shahrukh Khan.

The film shows Shahrukh Khan thinking of all the moments of his life in flashback. It shows how Linc has been with him at all the moments of his life. As a child he would scribble all his thoughts with the pen. After that it shows him using the pen as a swardsuperstar, signing autographs amongst his fans.

Deepak Jalan further elaborates, "The thought behind the current ad is how at all stages of a person's life ' a pen is always with you. The ad shows Shah Rukh Khan's advent to the super stardom and how at all stages of his life, Linc Pen was with him. Since SRK has been the brand ambassador for two years running, it also shows his loyalty to Linc Pen."

This TVC features all the true facts of life wherein, the Pen has played an important role. In today's era where we have so many brands of luxury pen the real challenge is to keep the buyers attracted to your brand. The competition is high, so to make the buyers sway towards their product the manufactures have roped in celebs like Amitabh Bachchan (Parker), Shahrukh Khan (Linc pens), Sachin Tendulkar (Reynolds) and Salman Khan (Rotomac)

The Linc pens range from a mere five rupees to Rs. thirty in the mass market segment and the uni-ball range,between Rs.thirty and Rs. two hundred above five thousand,for the mid-market.It has a tied-up with German brand Lamy for a range priced above Rs five hundred. The pens in the high end come with all kinds of accessories right from jewel encrusted pen to gold and silver pen etc. So the most low ticket item has become a luxury for a person. As Mr.Jalan mildly puts it the selection of a pen depends on how well the masses connect with the brand and identify with it.

The campaign has been created by Creative Agency: SQUIRKLE. The National Creative Director: for the campaign is ADI POCHA.The Production House: Red Chilies and post-production Studio: Red Chilies Production