Lindsay Pattison named Chief Transformation Officer of WPP
Lindsay Pattison’s role has been widened as she is named Chief Transformation Officer of WPP. This will be in addition to her existing role of Chief Transformation Officer of GroupM. In her new role, Pattison will be responsible for getting its agencies to work more closely together for its top 50 clients.
Sir Martin Sorrell, CEO, WPP, has said that this move is to simplify the group’s operations and has dubbed the strategy “horizontality”.
Pattison has also held the position of Worldwide CEO, Maxus Global. As is known, Maxus is now merging with MEC to form a combined entity – Wavemaker.
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