Linen Lintas' Dabur Vatika wins Grand Prix
The excitement seemed to have peaked at Day two as who's who of the industry seemed to have descended at Goa fest with anticipation.Agencies, broadcasters and clients won metals across eight categories and also a Grand Prix was won. Dabur Vatika’s campaign created by Linen Lintas won the Grand Prix. The campaign “Brave & Beautiful” from Dabur got a standing ovation from the audience.
Here is a look at the winners across eight categories:
Brand Activation & Promotion:
Six gold awards were given away in the Branded Activation & Promotion category. JWT and DDB Mudra Group both won three metals each in this category.
Branded Content & Entertainment:
In the Branded Content & Entertainment category two golds were given away. JWT and Times Internet won in this category.
The Broadcasters Abby saw 14 Gold awards this year.
Multi-Screen Media (MSM) has won three golds. Colors Marketing, 'Colors, Viacom18 Media', UTV Entertainment Television, and GenX Entertainment all won two gold awards each in this category. Star India, Sab TV and TV Today Network bagged one gold each.
This category did not see any gold winners.
Only one gold was given away in this category and it was given to Contract India for 'Spot 1' for Kenstar, in the 'Household and Business Appliances' sub-category.
Two golds were given away in the Radio Craft category. Scarecrow Communications and Contract India bagged one metal each in this category.
This category saw six gold awards. Madison Communications and JWT bagged two metals. Cheil India and Sarva Integrated won one metal each in this category.
Five Golds were given in the direct category. TBWA Srilanka and Madison BMB bagged two metals while Linen Lintas bagged two metals and the last one was bagged by ITSA-HCL Technologies
The celebration also witnessed the felicitation of Padmashree Prasoon Joshi for his work in the advertising industry. On asking Joshi about how he feels to be felicitated he said, "It always feels great when the industry appreciates your work and I am really glad to be a part of the industry. "
By Archit Ambekar | Twitter: @aambarchit