LinkedIn Adds New 'Boost' Option for Organic Posts

LinkedIn is looking to launch a new Boost option in their application for the brands to turn organic Page updates into paid ads, while it's also adding new tools to help maximize virtual events, and track their performance in the app, which will make it easier for the brands to maximize the reach of their posts.

"Starting today, you can easily “Boost” any high-performing organic post directly from your LinkedIn Page. With the click of a button and a few payment details, you can easily give your most engaging or time-sensitive content a little boost to quickly expand your audience reach. It’s as simple as it sounds, and the newest way to reach a broader audience without having to learn how to use any new marketing tools", explained by LinkedIn in their blogpost.

As shown in the image, the company pages will now be able to see the Boost button providing a quick and easy way to get more reach - so long as you're willing to pay for it.

LinkedIn also explained about the four objectives that users have to keep in mind while boosting,

  • Brand Awareness
  • Video Views
  • Engagement 
  • Website visits

After which the users can also be able to select their target audiences on the given basis:

  • Profile based - Select target audience criteria from job seniorities, job functions, or company industries.
  • Interests based - Select target audience criteria from member groups.
  • LinkedIn Audience template - Select a LinkedIn Audience template with pre-set targeting options.

The best part of this feature by LinkedIn is that they are tracking the right audience to showcase the companies content with them which will eventually help the company pages to boost up their performace.

LinkedIn's also adding a new Event Ads option to help marketers boost awareness of their virtual events.

"By appearing right in the LinkedIn feed, the Event Ad feature helps you promote your event by highlighting key event details, like date, time, and how to join your event, to an entirely new audience, while also allowing members to learn if a mutual connection has expressed interest in attending", explained by the company on their blogpost.

In response to increase in their demands, the tech company is been working on refining its virtual event options over the past year. The platform made its Events option available for all company pages last year in April, and added live-streaming for events a month later, which provided news ways to facilitate connection in the app, and host virtual events that are linked back to the company's presence which enables the companies to promote their virtual meets and events which then helps brands to connect with more of the business reps that they want to maintain their engagement with.

In addition to this, LinkedIn has also added new analytics for Events ads, which will display insights into reach, engagement, and the 'firmographic makeup' of attendees.

LinkedIn noted that the usage of 'LinkedIn live streams' has increased by more than 400% year-over-year which is a huge transformation for the company due to which the company is also looking to provide more streaming options, with a new Custom Streaming process that will enable Company Pages to stream via a range of third-party video platforms. 

Along with these additions, LinkedIn is also looking forward to build the 'Mobile Page Analytics' offering which will now provide the same insight into visitor counts, followers, and content engagement directly from the handy device that you currently access via the desktop version which will particularly help the users to boost their LinkedIn presence more than ever.


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