LinkedIn adds new features on company pages

LinkedIn has added three new features to their company pages to address the shift to work from home. The new features aim to strengthen connections between business and their communities. The updates are designed to help page admins connect their employees, highlight upcoming events, and gain new insight about their followers.

The main addition is the new 'My Company' tab, which will be accessible from your LinkedIn company page.

You can now share in an enclosed group space the internal news, celebrate staff and organizational milestones and will be able to maintain connection with colleagues via LinkedIn. With people now working remotely this could be a key way to keep everybody updated and ensure engagement out side of the system.

More sensitive more sensitive information should stay within your internal networks, and most organizations do already have established internal comms frameworks that would negate the need for such an option on LinkedIn.

So, really, the main benefit, over your internal network, is in facilitating employee advocacy, and providing more ways for your employees to stay connected with what's being shared by staff on the platform, enabling them to also participate in the same.


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