LinkedIn announces Beta for LinkedIn Stories Ads

LinkedIn announced that they are testing Stories Ads with a limited number of advertisers in a closed beta with all members globally. 

As they were developing Stories, they were also testing ways for marketers to use the format to help them reach and engage with audiences in new ways. 

 Stories Ads can help brands grow their reach with our community of more than 722M members with video and image ads. Stories Ads are immersive, full-screen video and single-image ads served in vertical and square orientations from your existing Sponsored Content campaigns. They are served in between member-posted Stories and LinkedIn Page Stories at the top of the LinkedIn mobile app. 

LinkedIn is currently testing Stories Ads with a beta group of advertisers, with plans to launch more broadly in 2021.