LinkedIn announces three major enhancements to Sales Navigator

LinkedIn today announced three major enhancements to Sales Navigator, a social selling tool that connects sales professionals with qualified buyers or prospective leads. With these new features, LinkedIn aims to integrate Sales Navigator with other tools that sales professionals currently use. These include:

·         Integration of Sales Navigator with Salesforce CRM: With this integration, CRM leads and accounts will automatically be imported into the Sales Navigator experience eliminating manual identification of lead and increasing overall efficiency.

·         Integration with Gmail: Sales Navigator’s integration with Gmail will allow users to engage with their Sales Navigator insights inside the Gmail experience. Users can save a contact in Sales Navigator without having to leave their inbox manage their leads better and  access LinkedIn public profiles and public contact information.

·         New ‘Discovery’ features on the Sales Navigator mobile app:  The new Discovery features on the Android and iOS mobile apps will make it easier for users to find new accounts and manage their leads while on the go. With more than 25% of users using the mobile Sales Navigator app, it becomes crucial to optimize the mobile experience.

These enhancements will help sales professionals build deeper relationships and make them professionally more efficient and effective.

To know more about the latest features of LinkedIn Sales Navigator, visit the blog-post titled LinkedIn Sales Navigator - Where You Need It, by Tom Lee, Senior Product Manager at LinkedIn.