LinkedIn Continues to See 'Record Levels of Engagement'
As more people look to work during the COVID-19 pandemic, it is a bit surprising that LinkedIn has seen an increase in its use, as the parent company Microsoft reported that LinkedIn saw ‘record levels of engagement’ with more than 31%, in the past few months.
The results are listed in the FY21 Q1 report of Microsoft that the company has shared a few days ago, highlighting its major performance in the period. As you can see here, LinkedIn revenue is also on the rise, up 16%, driven mostly by increased ad spend.
It’s worth stating that in July LinkedIn decreased 6% of the global workforce or about 960 roles in the Global Sales and Talent Acquisition companies thanks to the decrease in activity after the COVID-19. LinkedIn clarified at the time that fewer companies in the past are able to employ at the same amount. The demand was just not enough to endure normal operations in this part.
In addition to this, Microsoft reported in January 2020 that LinkedIn is now up to 722 million members worldwide, up from the 675 million
Former estimations have recommended that LinkedIn’s active users are about half of the total audience in general, which would place it at around 361 MAU. Comparing to that, Twitter has reported having about 330 million MAU before it switched to its mDAU stat early in the past year.
Microsoft also noted that LinkedIn Learning has also seen a big increase in usage in 2020.