LinkedIn launches #InItTogether brand campaign

LinkedIn, the world’s largest professional network, today rolled out the #InItTogether brand campaign to put a spotlight on how the power of community is helping professionals stay productive and relevant in these uncertain times. Inspired by the diverse potential of India’s 66+ million members on LinkedIn, the brand campaign features real stories of real members across career stages, and how they are adapting, innovating, and leaning on their networks to push forward in this new world of work.

LinkedIn’s Network Gap data suggests that people with strong networks are more confident about gaining access to opportunities than those with weaker networks. Now, more than ever, professionals are turning to the platform to learn how they can navigate the varied challenges posed by the pandemic. Through the stories of four real members, the brand campaign puts into focus how they leveraged the platform’s potential to connect with others, to upskill, to tap into conversations and glean insights that matter today.

“We are delighted to see members from diverse professions and varied levels of experience come together to inspire each other with personal stories and professional counsel on LinkedIn. Our brand campaign features four such stories that reflect the power of ‘community’ and help our members feel confident that Linkedin can support them in their professional lives in these uncertain times. We hope these member stories will encourage professionals to build the right expertise, gain relevant skills and knowledge, and make the right connections at this time,” saysSrividyaGopani, Director - Brand and Consumer Marketing, APAC and China at LinkedIn.

Here’s how four members turned to LinkedIn to make new connections, upskill, and find resourceful information to navigate the changing economic landscape