LinkedIn, Oracle Data Cloud introduce new ways to measure video performance

LinkedIn partners with Oracle Data Cloud to introduce Moat Analytics helping advertisers to measure LinkedIn Video performance with updated metrics.

LinkedIn is associating with Oracle Data Cloud to introduce Moat Analytics that would help advertisers to measure viewability metrics of their ads as a part of LinkedIn Video performance.

According to LinkedIn, members spend almost 3x more time watching video ads on the platform as compared to static and Sponsored Content.

LinkedIn advertisers by using the Moat Analytics can validate their metrics for accuracy and compare video campaign results across platforms in one streamlined location. The analytics would also provide traffic quality verification.

The recently rolled out attention metrics takes audibility into account while measuring. Accordingly, with viewability and audibility metrics, advertisers on the platform may be able to determine what works best for their audience.

To start using Moat Analytics, you need to be a customer of both Moat Analytics and LinkedIn.