LinkedIn to roll out indigenous Video Conferencing feature

As the world has shifted ‘over the video’ meetings, social media has made an effective growth in terms of connection and communication. Be it whatsapp, instagram, or corporate platforms like Zoom or Meet, the use of social media and video conferencing has increased in the past one year. In this race, the social media of professionals, LinkedIn has stepped in with an inhouse video conferencing feature, after using a third party platform.

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LinkedIn followed vision to enhance a better communication over the video platform:

Members-first: Building a members-first feature for easy video conferencing

Modular: Unlocking the power of video conferencing across the LinkedIn ecosystem

Scalable and reliable: Enabling video conferencing that can scale to support hundreds of millions of members.

With the original and indigenous Video conferencing platform, the use of third party apps and the pain of downloading has reduced, as the users of LinkedIn can directly have it on the same app with many features like, automatic ‘Create a Video Chat’ pop up comes if you text, Ready for  a chat.

Technically, LinkedIn supported video chat from before, as users have been able to use such through third-party video tools. But by making it an in house, native option, that will facilitate streamlined video connection, and will likely prompt more users to switch to video streaming in their LinkedIn chats to enhance connection, and ideally, build stronger bonds with potential business partners.

In addition, LinkedIn is also developing several new features for its video chats,. including:

  • A calendar integration so that a scheduled meeting sends an email with an ICS to both parties
  • Allowing for messaging chat while you are in a video conversation
  • Screen sharing and virtual backgrounds

“From an initial job search to a 1:1 conversation, we wanted to drive the productivity of our members end to end while keeping them safe. By adding video conferencing as a part of the messaging experience, members can connect virtually while maintaining the context of their existing conversation. Now, members can easily schedule free video meetings with their network without the need to download a client or sign up to any service” - LinkedIn Blog.

LinkedIn is yet to add group chat functionality. It has also added a feature to show the main work profiles and about the participant to know who we are talking to.

LinkedIn is now working on with 744 million users worldwide.


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