LinOpinion bags the national PR mandate for Sony PlayStation

Sony PlayStation has appointed LinOpinion – the Lowe Lintas Public Relations Division as its PR partner in India. LinOpinion will be responsible for enhancing Sony PlayStation’s image as the leading brand in the console gaming segment in India.

The Sony PlayStation brand covers gaming consoles as well as games published by Sony Computer Entertainment group.

Speaking on the appointment, Atindriya Bose, Country Manager, Sony Computer Entertainment said, “We are delighted to have on board LinOpinion as our PR partners as they have demonstrated an in-depth understanding of the entertainment, lifestyle and technology sector in India. We are confident that we will benefit from their experience and expertise in the market.”

On this occasion, Kavita Lakhani, President, LinOpinion said, “Sony PlayStation is a pioneer in video gaming and we are honoured to partner with them in India. PlayStation products like PS2, PS3, PS Vita and PSP, etc are market leaders and have revolutionized the gaming segment.”

In India, Sony PlayStation is known to follow an aggressive sales and marketing strategy through its coordinated global launches for the hardware and games. PlayStation has also pioneered game development with Indian IPs and has managed to localize its own software manufacturing facility in India. The company is also known for its constant innovation with unique games such as the recent launch of Wonderbook – Book of Spells a game based on augmented reality technology. Many more such innovations are considered to be on the anvil.