LinOpinion on a winning spree; Bags Tourism Victoria's PR mandate

LinOpinion, the public relations division of Lowe Lintas has been appointed by Tourism Victoria as its communications and public relations partner in India. As part of the mandate, LinOpinion will be responsible for the development and implementation of an effective media strategy to generate awareness about the destination amongst the target audience and provide 360° communication support to Tourism Victoria's representative office in India.

On the engagement with LinOpinion, Huzan Fraser, Tourism Victoria India Representative, said, "We invited a multi-agency pitch for our business and were scouting for a PR partner with depth of experience in the travel and tourism sectors. LinOpinion has an excellent track record and displayed to us a sound knowledge of local media and our target audience. We were keen to partner with an agency that would have a clear understanding of our space and we are pleased with our choice."

Commenting on the win, Kavita Lakhani, President, LinOpinion said, "We are proud to be associated with Tourism Victoria and look forward to working together to achieve their mission of promoting Melbourne and Victoria in India. Our expertise and in-depth knowledge of this sector will add immense value to Tourism Victoria's communications strategy for the India market. LinOpinion's travel and tourism practice experts across 6 Indian cities will align closely with the Tourism Victoria India team and Corporate Communications team in Melbourne to devise a customised PR strategy."

LinOpinion will be responsible for handling account-related activities across India and promoting the destination through an aggressive media relations campaign.