Lintas Media Group is on a winning spree; Bags business worth Rs. 500 Mn

Mahesh Motwani, Senior Vice President of Lintas Media Group is delighted to have won these accounts. Commenting on this win, he said, "As Lintas Media Group we practice the principle of "deliver more", and that is exactly what we do with our existing clients and we will replicate this with our coveted new clients."

Bengal Shriram Hi-Tech City is coming up with one of Kolkata's prestigious township projects which would be spread across 314 acres. It will comprise of residences, hospitality, retail, IT-SEZ among others. The product offerings will cater to a vast spectrum of the society. According to the company, they intend to fulfill everyone's innate desire to live a healthy, stress free city life within a tranquil environment.

According to Raghav Vohra, Asst. Vice President ' SEZ,Bengal Shriram Hi-Tech City Pvt. Ltd. "The fact thatLintas Media Group is among the top media agencies and their successful media approaches to prominent brands made us choose LMG as our media partner. We look forward to communicate this message to the entire community together with LMG and are confident of having a long term association with them".

Srei Infrastructure is well positioned to reap the trillion dollar investment planned by the Government of India over XII Five Year Plan. Vohra further added, "During Lintas Media Group's (LMG) last association with us, we found Lintas team to have understood the Holistic Infrastructure Business model of Srei and the media mix required to communicate this unique model to its key stakeholders."

"While Srei is looking at occupying the numero uno mind space of its stakeholders in the infrastructure domain, LMG's task becomes very critical in evolving a strategic media fit to fulfill this task and they are best suited to deliver this", according to Braj Kishore, Vice President and Head (Corporate Communication and Brand Management)

"The challenge before LMG now is to work out an optimal media strategy targeting Key Opinion Leaders of the country to position Srei as one of the oldest, one of the largest, one of most innovative, Integrated Infrastructure Institution. We expect the passionate LMG team to use the existing as well as creating new media properties to drive home the positioning of Srei," he added further.

According to reports, the account moved from Motivator of Group M, who were the earlier incumbent agency for a short period of time.

National Jute Board, a statutory body under the Ministry Of Textiles, Govt. Of India has reappointed Lowe Lintas, Kolkata to handle its creative duties and Lintas Media Group, Kolkata to handle the media duties following a multi-agency pitch. The other agencies participating in the pitch process included JWT and Percept H.

National Jute Board had invited a pitch on the expiry of its three year contract with Lowe Lintas. This new appointment is also for a period of three years.

The Agency mandate includes promoting Indian Jute and jute products in the Indian and International markets. The specific products identified for the next round of the campaign include Jute Geo Textiles, Jute Handicrafts, Jute Yarn, Jute Furnishings and Jute Shopping bags. A combination of different media channels will be put into play including press, TV, radio, Internet along with exhibitions, email marketing as well as CRM programmes.

Mahesh Motwani, Senior Vice President of Lintas Media Group is delighted to have won these accounts. According to him, "As Lintas Media Group we practice the principle of "deliver more", and that is exactly what we do with our existing clients and we will replicate this with our coveted new clients." | By Janees Antoo [janees(at)adgully.com]