Lintas Media Group wins Citizen Watches' media account

Lintas Media Group (LMG) Bangalore has won the media duties for Citizen Watches. The agency will handle media duties across a multi-media platform which includes print, TV, radio, out-of-home, Internet and mobile. Following a multi-agency pitch LMG won the account, the incumbent agency on the account is Allied Media. The account size is around reportedly around 30 crores.

Sudha Natrajan, Deputy CEO, Lintas Media Group, told Adgully, "Being a Japanese brand Citizen watches has a edge of being a technological brand.They have launched quite a few brands in the past which all have been potential offerings in terms of the technology used. However the brand jostles for mind space with other brands who are high in fashion quotient. But Citizen Watches' launches have been amazing technological innovations in the category. Our presentation to the client clearly indicated our knowledge and understanding of the watches' market in India. We are looking at creating very creative internet and outdoor solutions."

She also informed that the account moves to LMG immediately and the media releases will start shortly.

Hakuhodo Percept handles the creative mandate for Citizen Watches. | By Prabha Hegde [prabha(at)adgully.com]

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