Lions bring 14 brands to its den!

The stage is set for the most awaited tournament of the year and the lions are ready to lock horns in IPL season 2013.

In a press conference today, Col. Arvinder Singh, COO, Kings XI Punjab, said, “We are entering IPL 2013 with confidence and are looking forward to a great cricketing season. The team constitutes of a balanced blend of players and is all geared up to deliver.”

Enumerating on the sponsors, he said: “We are very fortunate to have some of the best brands on board with us as our partners. NVD Solar, one of the leading and prestigious manufacturers of “Renewable Energy Products” (Solar) has joined hands with us as the Title Sponsor of the team for the next 3 years. It is our privilege to have them on board and we are sure this association will strengthen with each passing year.

In addition to this, we continue to have other reputed brands as our partners such as Lux Cozi as the Official Comfort Partners; ACC, Arise Inverters and Batteries, Raindrops Basmati, USL and McDowell’s no. 1 as Official Team Partners; Kingfisher as the Official Good Times Partner; Pavilion Sport as Official Licensing and Merchandising Partner; Noida University as the Official University Partner, Mountain Dew as the Official Beverage Partner, Meshi Creations Pvt. Ltd, as Official Entertainment Partner, 92.7 BIG FM as Official Radio Partner; Kabirz as Official Food Partner and TK Sports as Sportswear Partner.  All the partners on board are dynamic, passionate, vibrant and innovative – qualities that the team also relates with. We and our partners have similar synergies and hope this association goes a long way.”

Commenting on the occasion, Saibal Hazra, Managing Director, NVD Solar, said, “We are delighted to be associated with Kings XI Punjab, one of the most dynamic IPL teams. We wish them all the luck for the upcoming tournament and hope this association can reap benefits for both the parties.”

Enumerating on the occasion, Adam Gilchrist, Captain, Kings XI Punjab, said,” The excitement is mounting up with every passing day. We are all charged up as a squad and are focused on delivering good cricket in the tournament. Every player in the team is extremely dedicated towards the game and we hope to win this season.”
Further adding to this, Darren Lehmann, Coach, Kings XI Punjab, said, “The team has very fine international and national players and possesses the skill to make it to the top. I am sure that the boys will deliver an exceptional performance and entice cricketing fans all over.”

Kings XI Punjab is a community driven team and all the initiatives undertaken by the franchise are undertaken with intent to keep the fans engaged. This year we are introducing a Loyalty program to further strengthen the bond with our supporters. Other initiatives like launching a mobile application, a live in-app FanWall and an initiative with the Punjab Police to support women empowerment have also been instituted to engage with our fans and contribute to the society.