Lionsgate Play OTT app launches in India at a price point of Rs 99 per month

Starz, one of the leading premium global streaming platforms, has launched its independent direct to consumer OTT app ‘Lionsgate Play’ in India. The premium video streaming service will offer bespoke Hollywood content for Indian consumers in multiple Indian languages. The service has launched with a new price point in India, making the app available as part of two subscription models Rs 699 for a year and Rs 99 per month.

The launch announcement was made today at a virtual press conference in the presence of Jeffrey A. Hirsch, President and Chief Executive Officer, Starz, and Rohit Jain, Managing Director, Lionsgate South Asia.

In India, the app will be available to download across a broad array of platforms and devices including Google Play store, Apple app store and Amazon Firestick.

Starz first launched internationally with its Starzplay international premium streaming platform in 2018. This month it will expand  its global footprint into 55 countries throughout Europe, Latin America, Canada, Japan and India, scaling to become one of the most widely distributed and fastest growing premium OTT services worldwide while entertaining millions of users with bold and curated content.

The platform anticipates continued strong growth in the Indian OTT ecosystem and is capitalising on this opportunity by bringing a host of new, provocative, and edgy movies and web series to India with the launch of direct to consumer video streaming service Lionsgate Play.

The Lionsgate Play app features a broad portfolio of content ranging from the best of original feature film and television dramas, romances, comedies, thrillers and action favourites and premieres, bringing world cinema and television series directly to Indian audiences.

Commenting on the launch, Jeffrey A. Hirsch, President and Chief Executive Officer, Starz, said, “India has always been a key market for us. The large and diverse population, increased data usage in urban and rural markets, and adoption of OTT across all demographics created an exciting opportunity for us to launch Lionsgate Play. We’re confident that our unique, exclusive and exceptionally curated content will generate a great response from Indian audiences.”

Rohit Jain, Managing Director, Lionsgate South Asia, added here, “We are thrilled to launch the much-awaited Lionsgate Play app in India. We want to provide the finest, never seen before content that will captivate our audiences with bespoke entertainment drawing on the most exciting current releases and our premium library.”

Jain further said, “We will also be launching Indian originals in the coming months, featuring untold edgy urban stories from some of the best creative minds in the Indian film industry. And we will continue our Lionsgate Play journey by adding to our deep roster of premium content through partnerships with exciting millennial stars like Kriti Sanon, Tiger Shroff and Sanjana Sanghi increasing the breadth and scope of entertainment for our subscribers.”

New content available at launch includes:

The Anna Kendrick starrer ‘Love Life’, a fresh take on a romantic comedy anthology series about the journey from first love to lasting love.

‘No Man’s Land’, a Syrian civil war series that resonates with relatable themes like first love, fear of loss and family sacrifice set against the backdrop of war; and

‘The Goes Wrong Show’, a laugh out loud comedy series with each episode having a different theme, including a period romance, spy thriller, a Deep South melodrama, and a Christmas fable.

The streaming giant will also premiere movies such as the Jennifer Lopez starrer ‘Hustlers’, Gerald Butler’s action thriller ‘Angel Has Fallen’, the fantasy thriller ‘Hellboy’, and the action comedy ‘The Gentlemen’, starring Matthew McConaughey, Colin Farrell and Hugh Grant, to name a few.

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