Little Black Book receives $150,000 from investers

Little Black Book, a recommendations based website for things to do in your city, has raised $150,000 from 6 investors including Rajan Anandan, MD of Google India, Sachin Bhatia, co-founder of Make My Trip and Truly Madly, Niraj Singh, Founding Partner of Outbox Ventures, Singapore Angel Network, Aseem Vadehra, of Vadehra Art Gallery, and Aashti Bhartia, of OGAAN.

Started in 2012 and currently in its Delhi and Gurgaon edition, Little Black Book is a website that creates and curates recommended information about cities. Covering food, lifestyle, events, culture and more, the website is a one-stop to find out what’s new and interesting in Delhi and Gurgaon. In a short time, LBB has garnered a strong following in a highly coveted TG- 20-40 years of age, men and women, SEC AB- and receives over 200,000 unique visits per month, with over half a million page views.

While their focus will continue to be curating and creating unique content in compelling formats, this round of funding is directed towards growth of the technology wing of Little Black Book. Dhruv Mathur, co-founder of payment platform FB Pay, joins the team as a Tech Co-Founder. ​“The investment allows us to hire quality talent and quickly roll out a mobile application that is personalized for users and enhances engagement with content. In addition, we continue to focus on creating a scalable content platform that allows us to launch in other cities quickly and have revenue generating capabilities built in.”

This round was led by Niraj Singh, Founding Partner at Outbox Venture, via LetsVenture "LBB has arrived at the right moment for NCR’s youth to lead them to the best places of interest in their city. With their unusually keen eye for detail, I can only see them growing from strength to strength.” 

Giv​en their reach and influence over a young audience, Little Black Book has drawn a plethora of advertisers- including Jaguar Land Rover, Airbnb.com, Nike, Forest Essentials, Hard Rock, Pernod Ricard, and an array of small to medium sized businesses. Their revenue model, that’s advertisement based, diversifies ad offerings to advertisers by providing native content, social media campaigns, and opportunities to directly connect with an audience that’s relevant to their product.  

From their popular listicles to neighbourhood guides, Little Black Book has cracked the code on crunching down information and making it relatable and engaging. The LBB App is slated for an August 2015 release, and the team is looking to expand across the country and internationally in the near future.