LIVE Viacom18 announces a Brand NEW Music and Art Festival - 'EMERGE'

Since its inception in 2013, Live Viacom18‘s most cutting edge music venture Emerge, has brought to India a host of international talent for music-hungry fans across the nation.

2013 saw EMERGE host an array of fresh and seasoned acts from across the globe-  Jeremy Loops (SA), Dinner and a Suit (USA), ENGINE-EARZ (UK) featuring Asa (UK), Foreign Beggars (UK), DJ Dismantle (UK), Go Go Berlin (GER), The Virginmarys (UK) and more recently, These Reigning Days (UK) who enthralled music fiends in major Indian cities.

Upping the ante this year, vivo Smart Phone presents EMERGE will be launching its very own day-long festival. The multi-dimensional experience at EMERGE will comprise stunning installations, live art events, sculptures and more.

Live Viacom18 in association with Vh1 India,  has put together what promises to be a phenomenal day of fun and frolic in the Capital as well as the country’s original stomping ground for alternative music, Bangalore.  On the bill is theGrammy-Award nominated Alt- J, BRIT Award WinnersRudimental (DJ set),and virtuoso hang-drum player Daniel Waplesfeaturing The Petebox.Fantastic homegrown talent like the likes of New Delhi’s Advaita bring their sublime fusion tunes to the fore and Bangalore rock-outfit Parvaaz will also be part of the festivities.

At the very core of EMERGE is music and arts discovery- a platform, a forum where young fans can expect an experience like no other, where they will be able to truly open their minds and have a chance to discover something unique, something that will blow their mind - you could find your favourite new band, favourite new dancer and painter at EMERGE.

EMERGE will be an amalgamation of all things creative.

EMERGE – Music and Art Show will kick off in Bangalore and Delhi on 28th of February and 1st of March respectively. To keep the pollution levels under check and the city’s traffic under control, the organizers encourage visitors to pedal it to the concert for which a surprise offer/ discount will be announced shortly.

Commenting on this power-packed concept, Mr. Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 Pvt. Ltd. said, “At LIVE Viacom18, we always aim at going beyond norms and experiment with new forms of  music& entertainment. With Vh1 Supersonic and MTV Bollyland, we have established large scale IPs that bring the most incredible artists and great experiences to our consumers. We recognise the expanding music-scape for the Indian youth and want to be at the forefront of bringing the freshest sounds from around the world to them. Emerge began as an experiment in 2013 and aspires to  blend music and art, two of the most creative forms of expression. It is a very special feeling that our partners vivo Smart Phone encourages creativity and finding new dimensions to one’s personality and together we envision a new experience for the creative soul. The response has been exceptional and I’m  confident that with the launch of this festival, we will enhance the impact of this platform and help realize its true potential..”

Jacky Liao, Managing Director, vivo Mobile India, on the association: “Emerge is an integral part of our strategic marketing alliance with Viacom18 that intends to bring the brand ‘vivo’ and its promise alive in the consumers mind. vivo Smart Phone believes in making a consumer’s life Hi-Fi & Smart with the help of technology. Music and creativity are the cornerstones of the brand’s ethos and aiding consumers to create something magical using the phone is the brand promise. EMERGE as a property has already established its name amongst the youth of this country through various high voltage performances by best of the emerging artists from across the globe.  It stands out as a unique platform that allows the youth to express themselves through music and art, both of which are the best avenues for creative liberation. We intend to connect with the youth of this country through this platform and a festival that showcases such creativity will definitely serve as a perfect platform for the same ”

Following exceptionally successful events over the last few years in the form of MTV Bollyland, Nickelodean Kids Choice Awards and VH1 Supersonic, LIVE Viacom18 is all set to further expand its activities in the entertainment sphere, reaching new audiences and the youth by launching a day-long festival EMERGE: a one-of-a-kind art and music experience.