‘LIVE Video Content’ is Big Bazaar’s key to engage with the millennials this Mahabachat

Big Bazaar, the most loved hypermarket chain by Future Group celebrates the 13th anniversary of ‘Mahabachat’ – the annual go to shopping event for every household. Making the 6 Days of Mahabachat larger than life and connecting with new age consumers, Big Bazaar is going to go LIVE on Facebook for 8 hours on 10th August 2019. Starting from 12 noon to 8pm in the evening, the eight hour of LIVE Mahabachat streaming will present celebrities like Aparshakti Khurana, Gauhar Khan, Jay Bhanushali, Karan Tacker, Ridhima Pandit and Shantanu Maheshwari to name a few. 

Hosted by the versatile actor and stand-up comedian Jamie Lever; Mahabachat on Facebook LIVE will be an eight hour feast of non-stop comedy and entertainment; power packed with attractive offers on products across all categories. Replicating the success seen in the last two LIVE Facebook sessions, this year Big Bazaar makes the event even bigger. Consumers will have the opportunity to connect with their favourite celebrity and at the same time stand a chance to win on the spot bumper prizes and other Shopping vouchers. Giving more power to its customers, Big Bazaar will give away more than ten lakh mobile coupons that can be used during the Mahabachat from 10th to 15th August.

Speaking about taking Big Bazaar Mahabachat to the next level Pawan Sarda, Group Head- Digital - ‎Future Group said, “Mahabachat is one of the favourite shopping bonanza amongst customers. Like every year, our endeavor is to make it bigger and better for all our customers. With social media our attempt is to connect with millennials who are always on the go and provide them with an opportunity to engage with the brand and gratify them with coupons to be used during Mahabachat to be redeemed at the store. The eight hour LIVE session will pour out unlimited entertainment and offers that will make it one of the biggest online to offline event.”

So log on to your Facebook accounts and follow @BigBazaar from 10th August 12pm – 8pm and make the most of Big Bazaar Mahabachat 2019. https://www.facebook.com/BigBazaar/