#LiveItUp with a bold new attitude

Baggit, one of India’s leading bag and accessories brand is back with a brand new campaign. This year Baggit’s campaign delves deeper into the daily roles played by various women. It is all about giving the audience the freedom to live it up and play their part in style and with a bold new attitude, bringing together the creative styles, roles and approaches with Baggit’s new collection, which is associated with the campaigns aspects – Live it, flaunt it, own it!

The campaign was exclusively shot at prime locations in London by ace photographer Avinash Gowariker, with top advertising agency, Famous Innovations, to add an international touch to the whole collection and make it bold and elegant. The campaign was launched through various platforms across digital and print media.

 Thrilled about the new campaign, Vicky Ahuja, Director Sales & Marketing, Baggit, shares, “Baggit has always been associated with independent and strong personas to bring out the essence of fashion in its true sense. This season we aim to capture the bold attitude and strong confidence that is an essence of every woman, through our spring -summer collection.

Looking back to the previous campaign, ‘Play the Life Game’ was all about playing many, whereas our ‘Live it Up’ campaign unveils how various women play their role and personify a whole range of attitudes, tirelessly. Baggit has chosen a variety of luxuriously strong materials, unique textures and chic prints, to bring to life vibrant hues of blues, pinks oranges to reflect the boldness and beauty of the consumer. The spring summer collection will be available across Exclusive Baggit Outlets from 10th June, 2017.