LivGuard presents Akshay Kumar in an unseen avatar in its latest campaign
LivGuard Energy Technologies is the leading energy storage brand that offers inverters and inverter batteries, automotive batteries, residential solar solutions and stabilizers in India. Powered by passion and fueled by innovation, LivGuard has established itself as a strong player in the energy solution space in India. The brand operates under the SAR Group which has an incredible legacy of 30 years.
LivGuard has a strong presence Pan India and globally. It has a strong foot hold in markets such as Uttar Pradesh, Punjab, Haryana, Rajasthan, Chandigarh, Orissa and southern markets Andhra Pradesh, Karnataka, Tamil Nadu and Kerala through 25000 retailers.
The group and the brand have been a forerunner in presenting innovative products and after sales services to its consumers and taking this promise forward, LivGuard has introduced the current range of inverters and inverter batteries. The brand pursues to expand its product portfolio and is planning to invest 60 crores in marketing expenditure for the FY 19-20.
To promote its newest offering of inverters & inverter batteries, Livguard has launched its 360-degree campaign ‘Smart and Strong, Chale Life Long’. The creative route of the film is to present smartness of inverters & toughness of batteries through the personification of Einstein and Bruce Lee. These characters have been represented by Akshay Kumar. LivGuard is planning to run the new TVC campaign across national channels, regional channels, in IPL and general elections.
Addressing the strategic importance of this campaign, Gurpreet Singh Bhatia, CEO, LivGuard Energy Technologies Private Limited said “We are extremely delighted to launch this campaign with our brand ambassador Akshay Kumar in an unseen avatar. The traditional prospect of inverters and inverter batteries has taken a new helm with our inverters and inverter batteries. The consumers will now witness the industry’s first SuperTUFF 3D Grid in batteries, which ensures longer battery life along with Deep Cycle Design, which is ideal for geographies with long power cuts. With smart features of Artificial Intelligence battery charging in inverters, coupled with avant-garde qualities and aesthetic design of the product, we hope that this unmatched proposition will enhance the expectations of the consumers.”
Speaking on conceptualizing the campaign, Raj Kamble, Founder & CCO, Famous Innovations remarked, “Our brief was to bring alive LivGuard's unique combination of smartness and toughness. We chose two iconic personalities that represent these qualities - Einstein and Bruce Lee - and portrayed the same in a visually interesting way. The concept also played on the brand's ambassador, Akshay Kumar's strength as he's a truly versatile performer and was ideal to pull off the same."