Living Foodz and Living Foodz HD is set to rebrand

Zee Entertainment today notified a new Reference Interconnection Offer (RIO) effective 1st October 2020 mandated due to the rebranding of  its food and lifestyle channel ‘Living Foodz’ and ‘Living Foodz HD’ into ‘Zee Zest’ and ‘Zee Zest HD’

The channel is likely to rebrand post 1st October 2020 discarding its ‘Living’ brand and adopting ‘Zee’ brand. ZEEL had registered the trademark for ‘Zee Zest’ and ‘Zee Zest HD’ earlier this month. The Ministry of Information and Broadcasting (MIB) seems have to given the green light for renaming of the channels.
ZEEL had dropped ‘Living Zen’ from its rate card last year