Living Foodz - Esselgroup's new channel's revenue mandate with Helios Media
In a first of its kind move, Living Entertainament’s new channel will be handled by Helios Media. The new channel will be called “Living Foodz” and is slated to go on air on 11th September’15
Living Foodz is a speciality channel in the life-style space with focus on Food which takes on board the evolving social status of food moving out of the confines of conventional kitchen into a world of excitement and adventure.
The shows will be hosted by India’s popular chefs and hosts and will also include select picks from the library of Zee’s international channels. Thus giving the viewer a one-stop destination for the best of both Indian and International Food.
Taking cognisance that this speciality offering needs expertise that is proficient in the space of Food alongwith tools, process & people who are experts in this space, Esselgroup well known for its leading media entertainment channels for the first time has outsourced the revenue monetisation mandate to Helios Media for this channel.
Helios Media lately has focussed on developing its specialisation in creating brand solutions via content in the Food sector. Earlier Helios was managing revenue monetisation for FoodFood, but now exclusively will manage revenue for Living Foodz in the food and lifestyle space. Helios Media also manages revenue monetisation of the Food Vertical for brand Femina
Helios Media has developed an umbrella branding of “Brand Chef” which is based on the philosophy that “food is the new medium”. For clients in the Food sector, Brand chef provides strategic inputs, content development, communication solutions and message delivery to the end consumer.
Piyush Sharma, CEO Zee Living said “Living Foodz is a premium lifestyle brand catering to the urban Indian male/female audience with fine tastes in food and in all other finer aspects of life. I am sure the brand will benefit from the insights and sophistication that Helios team brings. We are excited about this partnership and look forward to great success going ahead.
Divya Radhakrishnan, MD Helios Media said “Our philosophy of ‘Beyond Obvious’ has the proof of content on being awarded a contract from Esselgroup which owns Zee entertainment, the largest Indian Media Conglomerate. The recognition and faith instilled in Helios Media as a speciality sales organisation is truly a defining moment for us”
Bala Iyengar, COO Helios Media said “The team at Helios Media not only consists of Master Sales Men but is ably supported by content experts, research and food experts who are aligned with us. We say very proudly, that we believe that we are the only team in the country, who is equipped to position speciality media products in the advertiser market”
Launched in 2011, Helios Media currently manages monetisation mandates of MTunes HD, Channel X, Fashion TV, Epic, FataFati, Spin TV and Green TV