Livpure gives a quirky fun twist to Smartouch RO campaign

Livpure has launched its Smartouch RO water purifier with Bluetooth Connectivity and has rolled out a campaign, featuring Sachin Tendukar, to support the launch.

Conceptualised by Arms Communications, the campaign has Sachin Tendulkar engaging in normal everyday routine life, where he keeps bumping into obstacles since he was not informed about it before. But he is confident with the Smartouch water purifier, which keeps him informed and he does not need to ponder over it and exclaims “Yeh pehle hi batata hai”.

On the launch of the Smartouch water purifier, Rakesh Malhotra, Founder, Livpure, said, “We are happy to introduce India’s first Smart water purifier and are confident that it will be well received by the consumers. We are happy that our campaign has gone live and it has been great to be associated with Sachin Tendulkar again for our new campaign. We are certainly the most innovative water purifier brand in the market and our products are a living example of it. With the Smartouch water purifier we are striving to enhance the user experience and we hope it is a successful campaign and receives good response.”

Commenting on the campaign, Sanjeev Wadhwa, EVP – Marketing & Sales, Livpure, said, “Water purifiers are gradually becoming an integral part of everyone’s household and we are all geared up for our latest campaign. We are happy that our campaign has gone live and it has been great to be associated with Sachin Tendulkar again for Smartouch’s campaign. We look forward to develop more such innovative products and make life easy for our consumers.”

A spokesperson from Arms Communication elaborated, “The objective of Livpure’s new campaign was to enlighten the viewers about Livpure Smartouch, India’s first Smart RO water purifier that tells the purity level of water with the purity indicator and informs the customer care, the service due date before time, thanks to it’s smart app. Taking this forward, our commercial has Sachin in various situations like giving money to the valet, the pen running out of ink and being stranded inside a lift. Unlike them, the new smart Livpure RO will never surprise you and will ensure you get 100 per cent pure water all the time.”

“With a touch of quirkiness, fun and Sachin’s amazing performance, the commercial will grab lot of eyeballs,” the spokesperson added.

Campaign credits
Brand – Livpure
Creative agency – Arms Communications
Conceptualizer & Script Writer – Anand Karir   
Name of the Director – Virtual Reality