Livspace awards its digital mandate to Performics
Focused on marketing strategy to provide superior customer experience across platforms of communication, Livspace, India and South East Asia’s leading home interiors and renovation platform, has appointed Performics to handle its digital duties. Performics won the Livspace mandate in a multi-agency pitch and will focus on performance marketing solutions to enhance brand footprint.
Performics, an entity under Publicis Media India, specialises in data-driven marketing, media planning, data science and analytics amongst others, all of which are backed by their in-house technology and creative talent. Co-headed by Pallav Jain and Sarfaraz Khimani, Mumbai-based Performics has a diversified client portfolio across a wide strata of businesses, including BFSI, Travel and Media & Entertainment.
On the appointment of the agency, Kartikeya Bhandari, Chief Marketing Officer, Livspace, said, “Livspace is the beginning of a new paradigm in home interiors in the country. Our technology and design capabilities seek to transform user journey from being fragmented offline to seamless and experiential online. At this pivotal juncture of exponential growth, we needed to bring on board best in class players who can complement our vision.”
He further said, “In Performics, we found a passionate team with a thorough understanding of not only digital platforms but also curiosity to deep dive into our business challenges and connect them with performance marketing strategies. We believe this partnership will bring in a thinking team capable of innovations and together we hope to positively impact the ‘design to installation’ journey for our Livspace consumers.”
Performics will help Livspace achieve sustainable business growth across markets in India. Their mandate is to bring in cross platform data analysis and digital capabilities for Livspace; merge it with creative thinking to result in innovative performance marketing solutions across various online channels for the brand.
Announcing the win, Pallav Jain, Co-CEO, Performics India, said, “We are excited to work with Livspace, a future-facing, consumer-centric brand. Performics continues to redefine the digital space, through superior play in performance, search, data & analytics and we look forward to driving significant business outcomes for Livspace.”
Elaborating on the Livspace-Performics synergies, Bhandari further expressed, “Home designing is not a one-off purchase, but a complete experience. With Performics in our team, we are looking at better interpretations of home interiors with consumer insights; gain a deeper understanding of how our audience thinks and feels in order to improve effectiveness in service. We look forward to Performics value proposition to leverage digital tools and data directed at customer delight as we move forward in the next phase of our growth.”