Lloyd's new TVC features Amitabh Bachchan as super cool grandpa
After the tremendous success of the AC campaign this year, Lloyd, a part of Havells India Limited has launched a new TV commercial for LED TVs featuring the megastar Amitabh Bachchan as the uber-cool grandpa. Conceptualized by RK Swamy BBDO, the new ad campaign primarily aims to highlight the new-age features of Lloyd LED TV’s.
The role of the TV has certainly undergone a significant change in the Indian households as it’s not only restricted to family members squabbling over their choice of channel or show or about the entire family sitting around the TV to catch the new episode. Through this new ad. campaign, the company aims at connecting with the new-age Internet generation, who may not be watching TV in the conventional way, but spend a lot of time on entertainment by consuming internet content, which they can now access through their Lloyd Smart LED TV.
The TVC tells the story of a cool Grandpa – played by the megastar, Amitabh Bachchan and his young grandson, Chintu. The film opens on Chintu entering the house with his sweet, bubbly girlfriend played by Aneri Vajani, a popular face on the television. As the friendly Dadu introduces himself to the new guest, the girl is enamored by this tech-savvy, cool grandpa who can do amazing things like Screen Mirroring pics from his phone on the TV, sending an email using the Qwerty TV Remote, and even accessing social media through his Lloyd LED Smart TV. The light-hearted film, where Mr. Bachchan demonstrates all the cool features of his Lloyd TV with evident pride, ends with hitting off with the girl on a friendly note – becoming her facebook friend, and in the process, side-lining his grandson.
In this TVC, there is an endearing chemistry between the character played by Mr. Bachchan and his grandson, Chintu and his girlfriend. It is woven beautifully with a fun-filled chit-chat that revolves around smart Lloyd LED TV and its easy-to-use, new-age features. This TVC will also appeal to not just the parents but also the younger generation.
The ad. is being aired across Hindi & English News Channels, English & Hindi Movie Channels, and Infotainment channels. Also, it will be aired in around 500 leading cinema halls across India during the screening of blockbuster movies RACE 3 and SANJU.
Talking further about the campaign, Mr. Amit Tiwari, Vice President, Marketing, Havells India Limited said, “I feel that the Lloyd brand’s latest TV commercial ‘Chintu & Dadu’, featuring the superstar Amitach Bachchan, beautifully brings out how technology is bringing two generations together. The consumer behavior, especially of the younger generation, is constantly evolving and becoming an extension of the smartphone. At Lloyd, we believe that our Smart TVs act as an enabler in bringing family and friends closer and drive bonding by tapping into the evolution of technology in television viewing."
Creative Team: Ankur Suman, Rashmi Ambastha
Account Planning Team
Account Management Team: Gagan Sharma and Priya Nanda
Production House: Rising Sun