LMG names Manas Mishra as President of Initiative India!
In an official communiqué, Lintas Media Group has announced the appointment of Manas Mishra as President of Initiative India. Presently the Managing Director on the 600 million dollar P&G business at Starcom China, Manas earlier led Mudra Connext till last autumn.
A media and communications professional with 17 years of experience spanning media strategy, revenue growth, successful team leadership, and P&L management, Manas has earlier worked with Mediaedge CIA, and Contract, and also ran the Initiative Mumbai office from 2004 to 2006.
Manas will be based in Gurgaon, overseeing a national team of 65 people servicing the agency’s blue chip accounts in the country – prominent among them being Maruti Suzuki, Sony Electronics, Voltas, Expedia, 3M, Citizen watches etc.
Speaking on this appointment, Lynn de Souza, Chairman and CEO of Lintas Media Group, to whom Manas will report, said, “It is wonderful to have Manas back with us. He has grown manifold during the time he has spent with other leading agency networks, while retaining a strong strategic bent of mind. His service on the Technical Committee of the IRS has also been highly appreciated.”
Manas Mishra added, “I am looking forward to this new journey with Initiative, building new partnerships with teams and clients.”
In a related development, Sudha Natrajan, the present CEO of Lintas Initiative, will be leaving the agency at the end of July to pursue her own venture in the media entertainment space.
“Sudha has been a great asset to Lintas Media Group”, added Lynn.
“Her business acumen and affectionate nature have won her long standing relationships in the media industry which will serve her well in future pursuits. We will miss her terribly but respect her desire to try out something new”.