Loco teams up with FIFAe to bring FIFAe Pinnacle Events to India
Loco, India’s largest and fastest growing game streaming platform, has been at the forefront of developing new esports categories in India. The platform has now announced a broadcast agreement with FIFA, football’s international governing body to bring the centerpiece of the FIFA esports experience - FIFAe World Cup 2022™, FIFAe Club World Cup 2022™, and FIFAe Nations Cup 2022™ to fans across India.
Loco becomes the first and only Indian based game streaming platform to team up with FIFAe. Loco will localize the streams and broadcast the live streams for the three tournaments, which are set to be aired between 14th and 30th July.
In June 2022, history was made when India qualified for the FIFAe Nations Cup 2022. This achievement by the Indian eFootball team of Charanjot Singh, Siddh Chandarana, and Saransh Jain, who led India as the country beat Korea Republic and Malaysia in the playoffs, has led to massive excitement both among FIFA fans as well as the wider esports community in the country. To further accelerate awareness in the Indian gaming community and with fans beyond the existing FIFAe community, Loco will be hosting multiple watch parties with the country’s top game streamers.
The current season of FIFAe, will aggregate all FIFAe competitions under one event, while preserving their respective identities. The 3-week long FIFAe Finals that kicked-off from 14th July, will go on till 17th July, with the FIFAe World Cup which focuses on the best individual players from across the globe. The qualifiers will battle it out for ultimate fame, and the world’s biggest individual prize in FIFA esports - a whopping prize pool of INR 4 Crores(500k USD).
The second tournament commencing from 20th-23rd July, will host the FIFAe Club World Cup, which brings together the best clubs in the world to showcase their game-play and compete before a global audience, for a prize pool of INR 2.4 Crores(300k USD).
This year’s events will close with the prestigious FIFAe Nations Cup, which will run from 27th-30th July. Teams will represent their nation and compete against each other for a total prize pool of INR 3.2 Crores(400k USD).
Commenting on the collaboration, Loco Founders, Anirudh Pandita and Ashwin Suresh, said, “eSports has become the most watched category in India, after Indian cricket, and we are really happy to partner with one of the most prestigious organizations in the world, FIFA, to bring together an innovative new category of esports, FIFAe. It is a landmark year because we have the Indian team competing in the FIFAe Nations Cup and we hope they will inspire a generation of new gamers! Loco has broken viewership records with many popular game titles with innovative categories finding a suitable home on the platform, we are confident that we will provide fans an unforgettable experience with FIFAe.”
Loco has also recently signed exclusive streaming deals with other top publishers and game titles in the country, as well as international entrants to the Indian market, holding its position strong as the country’s leading game streaming platform.