Lodestar UM retains traditional media mandate for Samsung India

Sources close to the development have confirmed to Adgully that Lodestar UM part of IPG Mediabrands has retained the offline media duties for Samsung India. This does not include the OOH mandate for the brand. Cheil India retained the digital mandate for Samsung India.

Lodestar UM has been handling the account since 2013. The pitch process saw participation from top media agencies with Mindshare India and Lodestar UM making it to the final rounds.

Samsung India has products that range from TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry and LED solutions.