Lodestar UM's innovation while Ganesha visarjan

Lodestar UM recently came up with an innovative ad campaign for the insurance company- Birla Sun Life Insurance. The agency utilized the festive time of Ganesh Visarjan to execute the ad.

The agency took a cue from the fact that the 10 days of Ganesh Chaturthi usually sees heightened advertising, interesting tie ups and brands association. So as to reach the end users and at the same time to ensure maximum visibility, the agency and client thought of providing Ganesh Pandals with transparent covers. The transparent covers had a message written on them, which read- Birla Sun Life Insurance "We Cover Everything' and Birla Sun Life insurance ' Protects your blessings.

Speaking about the initiative Anil Kumar Goyal, Director, OOH Media Services, Lodestar UM, said, "This time rains have been really intense. Everyone was anxious about the Visarjan and that the idol should reach its destination safely. Seeing the anxiety we thought of providing transparent covers to the mandals '

the message Birla Sun Life Insurance "We Cover Everything' and Birla Sun Life insurance ' Protects your blessings. The aptness of the moment, the medium and the message made the entire

The innovative idea was planned and executed by the agency and the client in a winning unison. The initiative was not only fresh as a concept but was indeed a beneficial one given the fact that the process of Visarjan is a very important event for a lot of people and it involves a lot of emotional and sentimental engagement.

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