Lodestar UM’s Nandini Dias on Festival of Media Asia 2017 Jury

Nandini Dias, CEO, Lodestar UM India, will be seated as one of the Jury members at the Festival of Media Asia Awards (FOMA) 2017 to be held in Singapore on March 22. Rewarding the best in media thinking and communications, The Festival of Media Asia Pacific Awards is the only awards ceremony dedicated to the evolution of media across the APAC region. 

Dias, who has been a long serving Jury member at Emvies, Effies, Media Abby, Cannes Lion, Spikes Asia, Festival of Media, Press Club of India, and several others, said, “Judging the Festival of Media Asia Awards and seeing the best in creative and innovative work that is happening in the region and around the world is always inspiring. I am extremely excited and happy to be part of the Jury this year.” 

Across 25 years of experience, Dias herself won several international awards like the Cannes Lion and Spikes Asia. She is known to have won the maximum number of media awards in India. She has led Lodestar UM to the Media Agency of the Year title several times at the biggest Indian award shows like Media Abby at Goafest and Advertising Club’s Emvies. She has been consistently recognised the ‘Woman Achiever’ in all the prestigious industry rankings. 

“We are in a fast changing media landscape, where we are all grappling with the challenge of short attention span of the consumer. Therefore, I am looking forward to seeing the work that stood out in the clutter and made the consumer sit up and notice the brand,” Dias added. 

Dias, who is most often referred to the most influential woman in the Indian advertising industry, leads one of the top media agencies in the country. She is also part of the FCB Media board. She has the distinction of having launched over 400 brands in media and has managed media investments for over 175 clients like Samsung, Johnson & Johnson, Tata, Mahindra, Birla, Amul, Coca Cola and several others. She has set up various skilled practices like Brand Experiences, Content, Celebrity Management, etc. Known for her strategic acumen, she has also developed several research based tools for better media investments.