Lodestar UM wins BMW India’s integrated media mandate

Following the successful completion of its half-a-decade-long association with BMW India, Lodestar UM, one of India’s leading media agencies and a part of the Mediabrands India network, has successfully retained the luxury auto giant’s integrated media duties. The win came on the heels of a competitive multi-agency pitch held through March to October. With an enduring focus to cement BMW’s product superiority and attract newer upwardly mobile people to the premium auto segment, Lodestar UM’s renewed mandate for BMW spans the entire media spectrum across mainline, digital, out-of-home, events and special projects. The account will continue to be led out of the agency’s Gurugram office.

Speaking about the momentous development, Aditi Mishra, CEO, Lodestar UM, said, “We are thrilled to be chosen as the integrated media partner for an iconic global brand like BMW. The continuation of our five-year old journey speaks volumes of how successful the partnership has been in making BMW one of the most desirable brands in the country. The premium auto market in India has witnessed stellar growth in 2022, and there is a growing opportunity to welcome newer customers to this segment. The adoption of our proprietary Futureproof planning process will continue to unleash maximum value by connecting BMW to its audiences through seamless journeys across touchpoints.”

Lodestar UM is the India arm of UM, a global media agency committed to Futureproofing our clients' businesses for the now and the next. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. Our consultative approach and agile model, rooted in diversity, equity and belonging, drive better business outcomes for brands.