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LodestarUM bags media mandate for Saregama

LodestarUM recently added another win by bagging the media duties of Saregama. This is the third big win for LodestarUM, which recently won the media duties for Zivame and Simplilearn.

The company started operations over 115 years ago and today goes by the name Saregama India. Saregama is the custodian of over half of all the music ever recorded in India. The company owns the largest music archives in India, one of the biggest in the world.

After establishing its supremacy in India’s music scene, Saregama has now expanded into other areas of entertainment like publishing, television software and digital content. It also has full-fledged studio facilities in Kolkata making it one of the best end-to-end entertainment giants in the country.

Commenting on the development, Vikram Mehra, Managing Director, Saregama, said, “At Saregama India, we want the users to experience our rich content in a manner which is disruptive and at the same time, accessible. Whether it is our latest offering, Saregama Music Cards or our highly engaging music apps, Saregama Shakti and Saregama Classical, we don’t want to leave any corners unturned and for that we wanted to partner with an agency like Lodestar UM who understands our needs. We are listed on the NSE and BSE, and are India’s largest and best-known music recording company.”

On the win, Nandini Dias, CEO, LodestarUM, said, “We are happy and proud to have been trusted with Saregama and will partner the client across all its media needs. We are confident that with our differentiated offering and in-depth understanding of digital and offline media will help them get more value on the table.”

Bhavesh Shah, GM, LodestarUM, Mumbai, added here, “I am delighted at the win of Saregama. Saregama is all about music and youth, which we at LodestarUM understand very well with properties like Coke Studio.”

LodestarUM’s client roster includes J&J, Coca-Cola, Mahindra & Mahindra, Samsung, Amul and Tata, among several others. 

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