Lodha Group ropes in Akshay Kumar as brand ambassador

Lodha Group, India’s largest real estate developer (by residential sales), today announced Akshay Kumar as the corporate brand ambassador promoting various Lodha projects. The company released a global advertising campaign “Come home to the best, Come Home to Lodha”, which was shot at actual locations of Lodha projects featuring the Bollywood superstar.

Lodha Group’s vision of ‘Building a Better Life’ extends across geographies which include Mumbai Metropolitan Region, Pune and London,  price points and consumer segments. With the help of Akshay Kumar, the company aims to reinforce its commitment and promise of delivering high quality homes and lifestyles to its customers. The Bollywood superstar will be seen in a series of ad films under the umbrella campaign “‘Come home to the best, Come Home to Lodha” which will run for 2 months in India and international markets. The film has been entirely shot at actual locations of Lodha Group projects in Mumbai and Pune, giving a glimpse of the real, holistic lifestyle being lived / enjoyed by the customers today across price points from premium luxury to affordable housing.

Announcing this partnership, Abhishek Lodha, Managing Director and Chief Executive Officer, Lodha Group said, “It is a moment of great satisfaction to on-board Akshay Kumar as our group’s brand ambassador. His values of trustworthiness and the passion for  fulfilling dreams are an extension of our core vision of building a better life, which makes this partnership a substantial one. With an aim to deliver world class homes and lifestyles, we have traversed the globe to bring in the best-in-class practices and partners to ensure the highest standards of services to our residents. This philosophy is imbibed in our new campaign where we aim to convey that we deliver nothing but the best and Akshay personifies that well. The brand film has been shot at our various developments to narrate the story of a life that every Lodha resident is now living for real.”

Speaking on his alliance with the company, Bollywood star Akshay Kumar said, “It gives me great pleasure to partner with Lodha Group, which is changing the way people are living in India today. The brand has worked relentlessly since the last 3 decades to bring luxury and highest quality of services, irrespective of the price. It's a brand that just doesn’t build homes but also gives people a chance to weave sweet memories with their loved ones.”

Narrating the idea behind the campaign, Viral Oza, Chief Marketing Officer, Lodha Group added, “We believe consumers don’t buy homes but a dream of what their life will be like when they move in. Our new campaign, Come Home To The Best, Come Home To Lodha, is a manifestation of this dream. At Lodha, we have been continuously innovating through the journey of customer experience which transcends from building homes to creating enriching lifestyles and memories. It was exciting to work with Akshay and would like to thank our partners, Alok Nanda & Company, Richard Caesar, Didier Daubeach and Visual Art and Technology films (VAT films) for stitching this campaign together.”

Conceptualised and created in partnership with Alok Nanda & Company and Visual Art and Technology films (VAT films) with a team of artistic and talented directors like Ronnie Wadia, Radha Ghai, Richard Caesar and Didier Deaubeach, the film translates beautifully through the visual story with the right balance of depicting premium real estate, emotions and sensitivity.