Logicserve Digital celebrates consistent success with brand campaigns
Logicserve Digital, the Indian media agency arm of Logicserve Group, announced today that it has won multiple awards at the ACEF Marketing and Branding Leadership Awards 2018 and the Chief Digital Officer (CDO) Converge 2018, both held in Mumbai on Friday, 5 October 2018. In a bid to recognise robust digital marketing campaigns, the awards were bestowed basis strong business outcomes witnessed for brands across diverse segments such as BFSI, Healthcare, Travel & Tourism, and Consumer Durables. LogicserveDigital was recognised across categories owing to diverse capabilities such as media strategy, integrated campaign strategy, use of video, and display marketing.
CategoryBrand outcomes ACEF Marketing and Branding Leadership Awards 2018Chief Digital Officer (CDO) Converge 2018
|A snapshot of the award-winning campaigns -|
|Excellence in Media Strategy (Gold)||Crompton Greaves Ltd: Innovation propels the business by 7.2X|
|Excellence in Brand Awareness (Bronze)|
|ICICI Prudential Mutual Fund - Bharath ETF: Video Marketing Stirs up volume of Search Queries|
|Digital Excellence in Travel, Leisure & Tourism||Thomas Cook (India) Ltd: A Travel User Insight Led Media strategy results in 37X Revenue jump in business|
|Best Display Marketing in a Digital Campaign||Piramal Healthcare: Real-time ads for StopAllerG OTC product boosts engagement by 68%|
|Best Integrated Digital Campaign||Bajaj Allianz General Insurance Company Ltd: Clickbait Strategy – Luring Audiences towards Cyber Security|
|Best Use of Video in a Digital Campaign||ICICI Prudential Mutual Fund: Video Marketing Stirs up the volume of Search Queries|
Logicserve Digital’s India-specific campaigns aimed to address the unique demographic, social and behavioral attributes of India. India is one of the most lucrative markets across the world and it comes with its unique challenges waiting to be decoded by the new-age marketers. The digital marketing solutions focussed on customer-centric and tailor-made strategy based on brand awareness, pricing, and targeting the right audience results in a win-win strategy for brands and consumers.
On receiving the accolades, Prasad Shejale, Co-Founder and CEO, Logicserve Digital said, “While we are absolutely thrilled about our recent award wins, I must say that it is also humbling to be recognized for our commitment and hard work. It motivates us to deliver better campaigns everyday and make an impactful difference for our clients in an evolving, competitive market. I dedicate these awards to my team members who have made this possible”.
It has been a great year of successful campaigns for Logicserve Digital. Starting from three category awards at CMO Asia earlier this year to six awards at ACEF and CDO Converge last week, the company has won a total of 51 awards in 2018 (till date).